← Makara WorksBrand sheet · v1.0
BRAND SHEET · V1.0 · OCT 2026
MAKARA WORKS
Every exchange needs a guardian.
MAKARA WORKS
PRIMARY · HORIZONTAL
MAKARA WORKS
STACKED · REVERSED
APP ICON · FAVICON (NO WAVE UNDER 48PX)
THE FAMILY SYSTEM · SAME GATE, DIFFERENT KEEPER INSIDE
Makara Works
M — the gate itself
RUFFIN
Clock — the countdown · Carolina Deep
Fast Quote
Cost build-up bars · Ember
Makara Exchange
Two-way arrows · Pine
PALETTE · NATURAL: FOREST, THAI ORANGE, CAROLINA BLUE
Night
#12241E
Hero, footer
Forest
#1F3D34
Mark, text, buttons
Leaf
#6E9E7E
Positive, growth
Pine
#3F7354
Green text, Exchange
Sage
#D7E7DC
Green tint
Cream
#F6F3EC
Page background
Thai Orange
#D9691F
Makara curls, accents
Marigold
#F2A65A
Orange on dark
Ember
#A9501A
Orange text on light
Carolina Blue
#7BAFD4
Wave, RUFFIN, CTAs
Carolina Deep
#2F6E9E
Links, blue text
Sky Mist
#CFE3F1
Light panels
TYPE
Outfit
Headings 600 · body 300–400 · wordmark 700 + 300, tracking 0.14em, all caps
Display 72 / 46
Heading 28
Body 18 — plain language, short sentences.
IBM Plex Mono
EYEBROWS · DATA LABELS · FILE TYPES · CSV / PDF / API
VOICE & RULES
Every exchange needs a guardian.
One gate. A family of keepers. · IN → GUARD → OUT
Do
Curls always orange; wave always blue
Clear space = one curl width on all sides
Lockup min 120px wide; mark min 24px
Tell the legend as "ancient Asian guardian"
Sign products "a Makara Works keeper"
Don't
Thai script or "exotic" fonts
Temple photos or religious figures
Gradients, gold leaf, drop shadows on the mark
Recolor the arch orange or the curls blue
Stretch, rotate or outline the mark
Downloads
Brand kit (SVG + PNG logos, color tokens) → Lockup SVG → Social banner → Site CSS (tokens) →